- Global trend, performance idol ATEEZ
- The prelude to a new series, [ZERO: FEVER Part.1], containing moments of fever, released!
- A preview of ATEEZ’s new youth culture with double title songs ‘THANXX’ and ‘INCEPTION’!
Global trend, performance idol ATEEZ is making a comeback with their fifth mini album [ZERO: FEVER Part.1].
With the [TREASURE Series], which ended in January, ATEEZ has shown achievements such as No. 1 on the iTunes Comprehensive Album Chart in 36 countries including the US and Canada, No. 1 on the Gaon Album Comprehensive Chart, No. 1 on the Hanteo Global Chart, and winning the 2019 MAMA ‘Worldwide Fans’ Choice’ and the 34th Golden Disk Awards ‘Next Generation’. showed growth. As it has received the love of many fans for its solid storyline, differentiated concept, and music, attention is focused on the news of ATEEZ's comeback in a new series.
Previously, ATEEZ released the 16-minute [ZERO: FEVER Part.1] ‘Diary Film’, which is like watching a movie, further raising expectations for the new narrative that will be told through this series.
[Start of fever]
In [ZERO: FEVER Part.1], the story before leaving on the journey toward ‘TREASURE’ is written. Following the pounding of their hearts, the eight boys gather together and grow their dreams in their own hideout, free from the compromises and domestication of the world. The moment of happiness is short-lived, but the dream that connected them quickly collides with reality and breaks into eight pieces. And the boys, who were suffering from their own fevers in their own spaces, are drawn by something and return to the place where their hearts first beat.
We all face moments of fever once, perhaps several times in our lives. It may be the most important moment of your life and the moment you are most passionate about. However, we live with a heart that has cooled due to reality or by ourselves. What do I really want? I wonder if I have been trying to ignore it and forget about it. The members' past records remind us of these feelings. Looking back on the hottest moments of my life.
[ATEEZ’s YOUTH CULTURE]
‘I become my true self when I do what I like.’ The members break away from the rules and regulations set by others and suggest a new path. And the path they take will soon become the standard for everyone. In this album, ATEEZ plans to portray a new youth culture unique to ATEEZ in a style that has not been seen in previous works, such as music and performance. In this album, you can meet ATEEZ with new and diverse charms, upgraded with double title songs. The members in the music video and jacket are expressing their individuality in their own way, raising great expectations about what kind of youth culture they will lead in the future.
The first title song ‘THANXX’ is a pop genre song based on hip-hop, and is ATEEZ’s answer to those who claim that their standards are the only answer. The Latin-style guitar line sets the tone of the entire song, and the witty lyrics add to the enjoyment of listening to the song. The performance accompanied by the powerful chorus clearly shows the rough and free-spirited charm of ATEEZ.
The second title song, ‘INCEPTION’, is an urban-style EDM song that expresses the longing for an unreachable being as if in a dream. The song's narrative unfolds along an emotional melody over a strong beat, and the members' delicate expression of emotion stands out. Going back and forth between softness and intensity, you can feel the dreamy and vague boyish beauty of the members that you have never seen before.