‘Global trend’ Stray Kids releases new mini album ‘ATE’ on July 19th!
- The spectacular return of SKZ, which will engulf the music industry this summer! Announcing the birth of another well-made work!
- "No. 1 on the U.S. 'Billboard 200' for the fourth time in a row & Achieved second chart on the 'Hot 100'" K-pop's 4th generation top boy group shows remarkable performance
- 'SKZ driving luck?!!' A new album trailer full of delightful charm has been released! Looking forward to a new release that continues its worldwide success!
“Stray Kids will devour the world music market on July 19, 2024 (ATE)!”
Stray Kids will release their new mini album 'ATE' on July 19th.
Stray Kids continued to grow by leaps and bounds with the music they created themselves, firmly establishing themselves as a 'K-pop trending group' on the global stage. The mini album 'ODDINARY' released in March 2022 took the top spot on the US Billboard main chart 'Billboard 200' upon its debut, the mini album 'MAXIDENT' was released in October 2022, and the 3rd regular album '★★★★★ (5-STAR)' (Five Star) was released in June 2023 and the mini album released in November. They have set a record of having four works, including '樂-STAR' (Rockstar), reach number one on the 'Billboard 200'. In particular, the title song 'Rock' of '樂-STAR' landed at number 90 on Billboard's 'Hot 100', making them the first 4th generation K-pop boy group to successfully enter that chart.
Stray Kids, who will further raise the status of K-pop, has solidified its position by sweeping trophies at several overseas awards ceremonies. Last September, they won the 'Best K-Pop' category at the 2023 MTV Video Music Awards with the title song 'Special' of their 3rd full-length album '★★★★★ (5-STAR)', and at the 2023 Billboard Music Awards held in November of the same year, they became the protagonists of 'Top K-Pop Album' with '★★★★★ (5-STAR)'. This year, they continued their global achievements by being named the winners of the 'Group of the Year' category at the 2024 People's Choice Awards in February and the 'K-Pop Album of the Year' category at the 2024 iHeartRadio Music Awards in April.
Recently, all members of a K-pop group attended the world's largest fashion charity fundraising event, 'Met Gala', attracting attention. Major media outlets, including GQ, British GQ, Rolling Stone, and Billboard, selected Stray Kids as the best dressed at 'Met Gala 2024', and they also stood out in various social indicators, highlighting their unrivaled presence. In addition to the release of their new album 'ATE' this summer, they will perform as headlining stages at three large music festivals: 'I-Days' in Milan, Italy, 'BST Hyde Park' in London, England, and 'Lollapalooza Chicago' in Chicago, USA.
In addition, on May 10th, he expanded his career with activities and content for the digital single 'Lose My Breath (Feat. Charlie Puth)' in collaboration with Charlie Puth. They appeared on ABC's flagship morning show 'Good Morning America' (GMA) and NBC's 'The Kelly Clarkson Show' and performed the Stray Kids Ver. of 'Lose My Breath', drawing great attention from global fans. 'Lose My Breath (Feat. Charlie Puth)' ranked 90th on the Billboard 'Hot 100' as of May 25th (hereinafter local time), achieving the second ranking on the chart following 'Rock'.
They are accelerating their trend by setting meaningful records and will take a leap forward by releasing their new mini album 'ATE' on July 19th. In the intro video that talks about the process of working on the song 'Lose My Breath (Feat. Charlie Puth)', Stray Kids foreshadowed their comeback and heightened expectations for STAY (fandom name: STAY) who are waiting for their new album. Then, at 00:00 on June 19th, they released the main trailer for their new album and turned up the heat.
The trailer depicts Stray Kids as advertising models for 'ATE', a fortune cookie brand that brings good luck.
The advertising concept, which is cleverly presented with the unique material of a fortune cookie that predicts good luck by breaking the album name 'ATE', is expected to maximize curiosity about the new album with high-quality visuals and rich content.
Stray Kids, who are traveling the world stage with their unique group color and personality, are expected to dominate the hearts of fans worldwide through their new mini album 'ATE' on July 19th.