Starship Rookie 'KiiiKiii', 'Five Uncut Gems' to Bring Bright Energy to the Music Industry
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"Let's laugh out loud in this world with five kids!" KiiiKiii, Pioneering a New Path for K-pop
- Title track 'I DO ME', an infinite Q&A of girls full of curiosity
In February 2025, Starship Entertainment's new group 'KiiiKiii' will enter the music industry. KiiiKiii is a girl group consisting of five members—JIYU, LEESOL, SUI, HAUM, and KYA—possessing the bold charm of a new generation that pursues style and fun, believing that "we should not lose our cheerfulness even in an imperfect reality." Through the synergy between sensory, original music and visual creativity, they will freely navigate the multi-platform era and carve a new path in K-pop.
This honesty and quirkiness are like an 'UNCUT GEM.' From the process of starting with various questions for the world and searching for answers, to a free image where nothing is forced and nothing is imposed, music unfolded through open interpretation, and direct emotional expressions spoken as if in conversation. KiiiKiii boldly begins their story with the confidence stemming from these distinctions.
The title track 'I DO ME' is a pop dance song depicting an independent girl who trusts her intuition and says, "I will be myself," in response to the world's interference saying, "You have to do this" or "You have to go there." The song's quality is enhanced by a combination of rich vocal melodies that instantly catch the ear and a groovy rhythm that adds cheerfulness. At a time when they can show themselves in their purest, rawest form, KiiiKiii—who pursue style and fun with an unforced and free-spirited charm—clearly reveal their identity of "In the end, it's the path I take" by answering numerous questions themselves.
KiiiKiii's debut EP [UNCUT GEM] is filled with multi-dimensional tracks featuring rich sounds, including 'DEBUT SONG,' which cheerfully celebrates the first introduction of the gem-like KiiiKiii to the world; 'GROUNDWORK,' a playful and witty self-introduction; 'THERE THEY GO,' which offers unique charm through a blend of vintage instrument sounds and vocal chop sampling; 'BTG,' an attractive track that breaks the boundaries between hip-hop and EDM, delivering both a fast beat and an emotional atmosphere; and 'ONE OFF,' which reveals a strong presence through the harmony of a retro Moog Synth and heavy Bass/Kick.