Ive, who has become an irreplaceable name in K-pop, once again heralds a peak moment. It is the beginning of an interesting change unfolding among those who take the lead with facial expressions and performances radiating from confidence, and music with confidence in their identity. There is no hesitation in expressing oneself. Ive's graph is becoming clearer and clearer.
Ive's first mini-album, which became a syndrome in itself, flexibly intersects between their unique colors and unconventional changes. The new image presented by Ive is impressive in that it makes one feel a theme that goes beyond music. The message of self-confidence remains the same, and attempts at diversity beyond all expectations will exceed everyone's expectations.
Triple title song - Ive's infinite variations
Through this album, Ive presents a variety of images of ‘himself’ seen from various perspectives. An infinitely expanded message is delivered through three title songs that express the me seen from the perspective of others ('Either Way'), the me that each other discovered ('Off The Record'), and the different me that I discovered ('BADDIE'). There are various ways to express it. It stimulates curiosity from the girl's perspective or elicits empathy by touching on detailed emotions. The concept of the three song titles is developed according to the mood and style of each song, and each presents a different style and mood, arousing interest.
The pre-released title song 'Either Way' sings about me not being free from other people's gaze. It is a song that creates a lyrical atmosphere starting with dreamy synths, and harmonizes with the members' emotional vocals to evoke sympathy. Singer-songwriter Seonwoo Jeong-ah wrote the lyrics, 'Let's find the real me amidst misunderstandings caused by the gazes of countless others', depicting our ironic image in modern society.
Another pre-released title song, 'Off The Record', expresses Ive's way of loving in a more familiar way. Seo Ji-eum, who started the song with Ive, participated in writing the lyrics and expressed it as a song that tells the story of girls who are curious about love in the middle of the night when no one is sleeping. The charming 'Off The Record', which combines the members' voices on a rhythmic beat, depicts Ive's secret nighttime conversation with vivid emotions as if reminiscent of a scene from a musical movie. In particular, it expresses the curiosity and wild imagination that can only be felt at that moment before becoming an adult, making it a song that is fun to listen to and watch.
The final title song 'BADDIE' overturns everyone's expectations. It is a song with a dark charm presented by Ive, who is cool and bold, presenting a completely 'different me' while conveying the message of 'self-confidence', which is the same as Ive's identity. BIG Naughty participated in the lyrics, and the strong trap beat and unique electric bass sound are impressive, overwhelming the atmosphere with a simple but full sound. The addictive hooks and powerful raps of the members are enough to make you feel the unique charm of Ive that you have never seen before.
The first mini album maintains the unique colors that Ive has shown so far, while developing an image of infinite, unpredictable expansion. The message that penetrates remains the same. It's a story about 'me' who speaks directly about my feelings and reveals my true charm without having to try hard to hide it. Ive's confident expression, a style that targets everyone's tastes, and the stylish Ive syndrome is still ongoing.