Rookie group ‘ODD YOUTH’ [SUMMER, MYAH, MAIKA, KANIE, YEEUM] will release their debut single [Best Friendz] on November 1, 2024.
BRAND representing unique youth [ODD YOUTH]
‘Odd Use’ may look different in other people’s eyes, but
A brand that means unique and unique youth come together to express their honest stories.
They are five girls with different personalities, but when they work together, they are in harmony and shine the brightest.
With the keywords of youth challenging their dreams and the most important thing for youth, “friends”
In the future, we will unfold the honest story of ‘Odd Youth’ through music.
BRAND M/V [ Best Friendz ] reveals the concept and members of “Odd Youth”
‘Odd Youth’ revealed the concept and five members of ‘Odd Youth’ through the brand music video ‘Best Friendz’, which contains the lively and kitschy images of the five members.
Top Kpop creators, including lyricist Seo Ji-eum and music video director Shin Hee-won, produce branding content for “Odd Youth.”
‘Best Friendz’ is a song containing lyrics about the honest feelings of ‘Odd Youth’ who are about to debut and about supportive friends. Lyricist Seo Ji-eum actually watched the group's debut process over a year and completed the song with lyrics that honestly express the members' excitement and worries ahead of their debut, as well as their friendship.
The brand music video was created through various filming techniques and compositing processes to capture the ‘true vibe’ that harmonizes the individuality and diversity of each member. It is a work that harmonizes director Shin Hee-won’s unique bright and refreshing mood, interesting episodes, and the unique visuals and freshness of ‘Odd Youth’.
“Odd Youth” member formation process and relationships revealed through BRAND STORY FILM
‘Odd Youth’ is a brand story film where the members tell their stories prior to their debut by honestly revealing episodes from their trainee days and how they became true friends. ‘Odd Youth’ actually talked about how necessary and helpful “friends” all of the members are to each other, and expressed their hope that the song containing their stories would reach out to the public in a sincere way.
After the release of the brand story film, many fans at home and abroad who are waiting for the debut of ‘Odd Youth’ are responding with great interest, saying, ‘The curiosity about each Odd Youth member has been resolved’ and ‘This is a story I really wanted to know before debut.’
Debut title song, THAT’S ME “Odd Use” full of energy
‘Odd Use’s’ debut title song ‘THAT’S ME’ is a song that clearly shows ‘Odd Use’s’ unique and confident energy. While showing a confident and confident appearance, each person introduces themselves without any pretense, expressing various charms.
Meanwhile, director Shin Hee-won, who directed the BRAND M/V, also presented a music video that was like a youth movie, depicting the Odd Youth members' free-spirited and lively images and powerful performances along with a witty story.
‘Best Friendz’ vs ‘THAT’S ME’, two versions of the album package containing various contents of “Odd Youth”
The physical album of [ Best Friendz ] is released in two versions, ‘Best Friendz’ and ‘THAT’S ME’, in completely different forms that ODYz (ODD YOUTH FRIENDz) can choose according to their taste.
The ‘Best Friendz’ version is designed in the form of a 6-hole diary in a ‘dakku’ shape that suits the sensibilities of teenagers, and also includes various stickers that you can decorate yourself. In addition, self-profiles written in the members' handwriting and letters to fans have increased the collection value of the debut album, and the behind-the-scenes cuts designed with speech bubbles as if they are talking directly, showing the members' 'true vibe' without hesitation, add to the fun of viewing.
If you want to know about ‘Odd Use’, you must not miss the first ‘Odd Use’ manual book in diary form!!
The ‘THAT’S ME’ version is composed of still cuts from the music video scene, which is like a movie, and shows the members’ diverse charms. In addition, from the story of the moment they became one through ‘Odd Use’, candid interviews with each member were designed in a magazine format, and even the album production process told by the members and the behind-the-scenes story of the music video filming were vividly included.