IVE THE 2nd SINGLE ALBUM
- "If you have the courage to love?" IVE becomes Cupid, 'daring to dive in'—the Gen Z way of loving
- Established as 'Global Super Rookies' and independent 'Gen Z Wannabes' immediately upon debut
- 'Elegant and cool,' turning the stage into a runway... complete visuals + performance
Girl group 'IVE,' who established themselves as 'representative 4th generation K-pop idols' immediately upon debut, heralds their second wave. Consisting of six members—leader Yujin, Gaeul, Wonyoung, Liz, Rei, and Leeseo—IVE appeared late last year, announcing the birth of a mega-rookie.
The achievements of IVE are exceptional, recording 13 wins on music shows and 100 million views for the music video with their debut album 'ELEVEN,' and entering the 'Billboard Global 200' and 'Billboard Global' charts for 10 consecutive weeks.
They took 1st place on the Billboard Japan 'Top User Generated Songs' chart and achieved great results on numerous global charts, including the top 3 for 12 consecutive weeks on the YouTube Music 'Korea Popular Songs Top 100' chart, as well as China's QQ Music, Japan's Line Music, and Billboard Japan. Furthermore, they demonstrated their power on the global music platform Spotify, where the cumulative streams for 'ELEVEN' surpassed approximately 85 million.
Having begun a dazzling narrative as a 'complete group' by leading steep growth from the start, IVE continues their trend-setting journey with their second single album.
"If you have the courage to love? If you want it, dare to dive in, LOVE DIVE!" A reinterpretation of Cupid.
With all members born in the 2000s, IVE embodies the identity of Gen Z itself, clearly revealing the colors they pursue by embedding this identity directly into their songs. Their new album 'LOVE DIVE' further expands their spectrum, emphasizing a confident attitude.
The confident charm of daring to dive in whenever one has the courage to love is fully captured in the independent lyrics, such as 'Come in and see for yourself,' 'Just come to the deepest part of my heart,' and 'Three seconds is enough time to hesitate, if you want it, dare to dive in.'
This single album, which emphasizes IVE's glamour and sophisticated image, makes the stage shine like a runway.
The title track 'LOVE DIVE' is a dark modern pop genre song dominated by an addictive chorus and percussion sounds. It captures IVE's diverse charms—which cannot be defined by a single color—into the genre of music and shouts a unified message of 'independence,' as if boasting a confident sense of self-esteem. Coupled with this, each member's complete visuals and performance are enough to seize a differentiated lead. Now, it is time to enjoy IVE's second runway, which will provide the ultimate immersion.