IVE 3RD SINGLE ALBUM
- “What’s next for ‘LIKE’?” ‘Generation Z’ Ive’s bold way of loving!
- ‘Global Super Rookie’ proven by results, presence of representative K-pop girl group
- ‘The best moment’ to be dyed with ‘six colorful colors’ eyebrows
The girl group 'IVE', which has become the center of K-pop around the world with just two albums, heralds a new era.
Ive, who won the title of '4th generation representative girl group' upon debut, has built a solid fan base by breaking away from the stereotypical worldview of the existing K-pop scene and emphasizing the group's unique identity and team color.
Ive's third syndrome, differentiated confidence proven by results, begins.
'LOVE DIVE', released in April, sold more than 700,000 copies in total, ranked in the top 50 on the global chart of Spotify, a global music site, and ranked first on Melon's June monthly chart. Furthermore, even after the end of activities, the group continued to win first place on music shows, winning 10 awards. The same goes for the debut song. 'ELEVEN' caused a stir by winning 13 music broadcast awards and exceeding 140 million views on YouTube. Expectations for the new song are high as it has achieved successive successes in terms of domestic and international ratings, topicality, and popularity. Ive, who was hot from the start, colors the best moments with various colors.
“What’s next after ‘LIKE’?” After LIKE? ‘Generation Z’ Ive’s love
This time, Ive also calls for a confident loving attitude based on ‘self-love.’ 'After LIKE' is a song about a specific love method that says, 'I will show you various charms, so please show me with your actions, not your feelings.' It is a song that goes well with the refreshing vibe. In particular, it is impressive that various genres such as EDM, pop, and house are combined based on kick rhythm to create a colorful atmosphere. Here's 'Don't you dare doubt the feelings I just said / I'm not just saying it's good / What's After 'LIKE'?' The lyrics are also powerful.
In particular, as it is an extension of 'LOVE DIVE', which contains the message to jump in at any time if you have the courage to love, it is enough to feel a different charm from the sensibility shown in previous music. K-pop hitmaker Ryan Jeon produced the song, lyricist Seo Ji-eum put the bold message of Generation Z in the lyrics, and Ive member Lay took on the rap making to improve the level of perfection. Another song included, ‘My Satisfaction’, is a song that gives off a grand feeling under a heavy beat, and exudes Ive’s elegance and intense energy.
Ive, whose description is lacking with two keywords, confidence and freedom, is ready to change the K-pop landscape once again. It is time to prove their presence once again with 'ELEVEN', which emphasizes the best combination, 'LOVE DIVE', which reveals the visuals and confident attitude of the six members, and 'After LIKE', which is filled with various charms. Ive, who was perfect from the start, confidently heralds a new era.