IVE - 1st Studio Album [I've IVE]

- The K-pop Game Changer Turned Syndrome: IVE's Irreplaceable Presence - "You just have to believe, it is exactly as it seems" IVE's Self-Confidence - An Yujin and Jang Wonyoung participate in writing lyrics for 3 songs... A solidified style and message IVE, who created three syndromes in less than a year since their debut, is soaring even higher. From their debut song 'ELEVEN' to 'LOVE DIVE' and 'After LIKE,' using bold self-confidence and autonomy in love as their weapons, they have achieved a total of 37 wins on music shows. Last year, they set a rare record by winning both the Rookie Award and the Grand Prize (Daesang) at major year-end award ceremonies. This is an irreplaceable presence characterized by an identity that defies all predictions, differentiated confidence, and elegant beauty. IVE, the game changer who completely altered the landscape of the K-pop scene upon their arrival, is once again aiming for their peak moment. IVE's first full-length album [I’ve IVE], which proves they were a 'complete girl group' from the start, comes approximately 8 months after their third single 'After LIKE,' which was released last August and recorded million-seller status. The album presents various variations of keywords that serve as IVE's identity, such as 'self-love, confidence, and freedom.' Their unwavering self-confidence in any situation, the Newtro code combining the past and present, and the sharply piercing melodies and messages remain effective. IVE's unstoppable journey, 'shining regardless of the path they take,' heralds another syndrome. "You just have to believe, it is exactly as it seems" A Confident Self-Confession Once again, IVE delivers a confident message based on 'self-love.' The title track 'I AM' is a stylish song that sings of an autonomous attitude toward life, urging one to 'have confidence in the path I take,' and carries a powerful message to 'discover a version of myself different from yesterday.' In particular, the harmony between the dynamic splendor of the song and IVE's explosive vocals maximizes their diverse charms. The autonomous and hopeful lyrics were written by lyricist Kim Eana, and producer Ryan J completed the unique IVE style. The pre-release track 'Kitsch' is a song that emphasizes IVE's identity, which became more solidified through the previous three singles, and is sufficient to feel a different charm from their previous sensibilities. One can feel the elegant beauty and unexpected charm of IVE, who are 'different because they are special.' By blending various popping sounds, it delivers a thrilling pleasure and is a song where one can feel the diverse and always unpredictable charm of IVE. Additionally, members An Yujin and Jang Wonyoung took part in writing the lyrics for three songs—'Heroine,' 'Mine,' and 'Shine With Me'—expressing IVE's immersive new world, while Gaeul and Rei further enhanced the album's appeal through their rap-making. IVE's first full-length album [I’ve IVE] secures an unrivaled position through familiar yet unique sounds, storytelling with a clear progression, diverse visualizing, and a confident message. The value proven by numbers and records is clear. The IVE syndrome, shining from the highest point, is still ongoing.