CRAVITY 1ST ALBUM PART 1 [The Awakening: Written In The Stars]
- Cravity releases the long-awaited first full-length album [The Awakening]
- ‘Cravity’s growth story that will be drawn like fate PART 1 [The Awakening: Written In The Stars]
- Title song ‘Gas Pedal’, which contains a sense of challenge toward a goal
‘Super rookie’ Cravity releases their long-awaited first full-length album [The Awakening].
Since their debut, Cravity has received a lot of attention and achieved significant results at various award ceremonies and charts, establishing themselves as the '4th generation idols' leading K-pop and showing remarkable growth. Cravity, who has shown the side of a super rookie with high-quality performances on stage based on a unique world view since their debut, presents a new challenge through their new full-length album.
The awakening of nine youths towards their destiny [The Awakening: Written In The Stars]
Cravity's first full-length album is an album that contains Cravity's challenging spirit of flying toward a goal with a new theme called 'The Awakening'. Cravity, which depicts the story of overcoming inner worries and pain through the previous 'HIDEOUT' league and becoming one through empathy in a new world, contains the will to move forward without stopping, overcoming external oppression and insurmountable walls by becoming stronger. ‘Written in the stars’, the message from Part 1 of the regular album, is raising expectations as it contains messages from nine young people heading towards their destiny.
PCDC took charge of the main production of CRAVITY's new full-length album, bringing CRAVITY's unique color more clearly into the album. PCDC is a producing crew made up of six producers, artists, topliners, and trackers who are engaged in musical activities in various fields, including Jooyoung, Lee Ail, Mopin, BOTTLE GOD, Ikbxci, and Kwak Jin-eon. Consisting of members active in a variety of fields, they cover a variety of genres, from popular melodies and trendy style songs to songs with unique ideas. Cravity's new full-length album adds meaning by capturing the colors of Cravity as interpreted by PCDC in a more sensuous way.
Title song ‘Gas Pedal’: Cravity’s unstoppable speed run
The title song 'Gas Pedal' is a song that expresses Cravity's unstoppable growth history with the theme of 'acceleration pedal', and the groovy hip-hop beat and fast-paced bass riff make the song's theme stand out even more. The song's gradually escalating composition conveys the thrilling pleasure of each successive turn, and members Serim and Allen participated in rap making, adding intense energy.
In addition, the title song's music video contains the meaning of 'The Awakening', the main premise of the regular album, and contains the content of Cravity members feeling each other's presence and awakening. In order to dramatically express the main keyword, the music video expresses a futuristic mood by incorporating elements of science fiction and cyberpunk in a spatial background that crosses the real and virtual worlds, and has an attractive wild visual beauty with the strong color of red.
In addition to the title song, each track that makes up the album reveals Cravity's theme more clearly. Each track maintains unity with fresh energy, including 'VENI VIDI VICI', which contains CRAVITY's strong will as the title 'I came, I saw, I won', 'CHINGA-LINGA', which sounds like a spell with CRAVITY's ambition to win everything, 'Celebrate', a hip-hop dance track that expresses the members' pure passion and spirit, and 'Grand Prix', a pleasant electro-pop with funky elements.
Cravity, which has proven the value of its name with the past three albums, presents another possibility through differentiated experiences and empathy. Addictive music, clear team colors, and overwhelming performances will deeply engrave the name Cravity in the K-pop scene.