- Global trend, performance idols ATEEZ
- The prelude to a new series, [ZERO : FEVER Part.1], capturing the moments of fever, is released!
- ATEEZ heralds their own new youth culture with double title tracks ‘THANXX’ and ‘INCEPTION’!
Global trend, performance idols ATEEZ are making a comeback with their fifth mini-album [ZERO : FEVER Part.1].
Following the [TREASURE series] which concluded last January, ATEEZ showed remarkable growth in a short time since their debut, achieving 1st place on the iTunes overall album charts in 36 countries including the US and Canada, 1st place on the Gaon Album Chart, 1st place on the Hanteo Global Chart, and winning ‘Worldwide Fans' Choice’ at the 2019 MAMA and ‘Next Generation’ at the 34th Golden Disc Awards. As they have received much love from fans for their solid storyline, distinct concepts, and music, attention is focused on the news of ATEEZ's comeback with a new series.
Previously, ATEEZ released a 16-minute ‘Diary Film’ for [ZERO : FEVER Part.1] that felt like watching a movie, further amplifying expectations for the new narrative to be unfolded through this series.
[The Beginning of the Fever]
In [ZERO : FEVER Part.1], the story unfolds before the journey toward ‘TREASURE’ begins. Following the beating of their hearts, the boys gather one by one until they are eight, nurturing their dreams in their own hideout, free from the world's compromises and taming. The moment of happiness is brief; the dream that connected them soon clashes with reality and shatters into eight pieces. Then, the boys, suffering from their own respective fevers in their own spaces, are drawn back to the place where their hearts first beat.
In life, we encounter moments of fever once, or perhaps several times. It is likely the most important and passionate moment of our lives. However, we live on with hearts that have cooled down, either due to clashing with reality or by our own hand. What is it that I truly want? Have I been living while trying to ignore and forget it? The records of the members' past days remind us of these feelings in our hearts—looking back at the hottest moments of our lives.
[ATEEZ’s YOUTH CULTURE]
‘I become my true self when I do what I love.’ The members suggest a new path, breaking away from the rules and regulations set by others. And the path they take will soon become the standard for everyone. In this album, ATEEZ plans to depict their own new youth culture through styles of music and performance not seen in previous works. With double title tracks, this album allows listeners to meet a more upgraded and diverse side of ATEEZ. In the music videos and jacket photos, the members express their individuality in their own way, raising great expectations for what the youth culture they lead will look like.
The first title track, ‘THANXX’, is a pop genre song based on hip-hop, serving as ATEEZ's response to those who shout that only their own standards are the correct answer. A Latin-style guitar line leads the overall atmosphere of the song, and witty lyrics double the listening pleasure. The performance accompanying the powerful chorus clearly demonstrates ATEEZ's raw and free-spirited charm.
The second title track, ‘INCEPTION’, is an urban-style EDM track that expresses a longing for an unreachable existence, as if dreaming within a dream. The narrative of the song unfolds along an emotional melody over a powerful beat, highlighting the members' delicate emotional expression. Moving between softness and intensity, one can feel the dreamy and poignant boyishness of the members that has not been seen before.